When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal […]
Time and time again while using social media I run into the same dilemma: unusable, branded social media accounts. It happens for a variety of reasons such as an employee taking a proactive measure in claiming the account for the good of all brand-kind, only later to forget or delete the email account, username and password associated with it. Or, the company was late to adopt the online channel, leaving the prime, branded URL for others to claim and cling to.
I was recently asked to create some unique social icons for a client – rounded-corner buttons with a 3D look and subtle gradients. Knowing Twitter had updated its branding several times in the last year or so, I checked the website’s branding section to be sure I had the right logo. I quickly realized that […]
A business card is your first opportunity to tell your story and establish your branding image. People may toss it after they've digitally entered it into their email contacts list, but it's still your first impression, your first or second touch point with a potential client or customer. So make it great. Make it standout. Make it memorable.
