The Rubber Division of the American Chemical Society is an international association of chemists, engineers, technicians, scientists, plant managers, sales and marketing professionals, and others in the rubber, polymer, or related fields within industry, academia, and government. They work to educate, connect, and grow the evolving elastomer industry through educational, technical, business, and networking activities.
We worked with Rubber Division, ACS to structurally update and visually refresh their content-heavy website. The purpose of the redesign was to help users find the information they need more quickly and easily, communicate a large amount of information in its simplest form, and appeal to a variety of demographics—specifically a younger generation looking to enter the rubber and polymer industry.
Our web development team focused on creating a clean, well-branded and visually engaging, content-first design to make it easy for users to find the information they need. It was also important that the Rubber Division team could regularly update website information in a user-friendly content management system (CMS) in which we developed a custom WordPress theme.
Overall, we created an easy-to-navigate website that will grow and evolve with Rubber Division as their content continues to change.