Developing strategies. Designing experiences.
Country Pure Foods is the largest supplier of portioned juices, plant-based beverages, and frozen novelties in the nation, to food service and retail markets, with the capability to co-pack for larger brands as well.
Country Pure Foods already had a robust website, but much of the important content was challenging to find and it didn’t represent their offerings in a way that matched the business goals. With this website redesign, we aimed to highlight their full scope of products, their vast number of in-house brands, and the wide variety of retail markets to which they sell. Country Pure Foods also requested their website have a natural feel, tying in with the plant-based aspects of their product offerings.
To achieve these goals, everything users need to find is now located right on the homepage and echoed throughout the site in an easy-to-understand main menu. The homepage is now a jumping pad for Country Pure Foods’ product offerings, capabilities, markets, and brands. Their product catalog features improved filtering, robust product detail pages and brand information.
The website has a natural color background with pops of white, green, and purple to accentuate the brand colors and give a fresh and modern feel. Subtle, but detailed icons of almonds and leaves punctuate the site, adding organic shapes and visual interest.
