One of our mottos is to never assume, and that holds especially true when designing websites. With so many tools right at our fingertips, it’s easy to make research the first step in any website design project. Whether we’re redesigning or building a new site from scratch, we treat each project like a research project at the start, taking a look at analytics, conducting keyword research, and checking out your competitors to ensure we start off on the right foot.

Websites are built for the people who use them, so one of our first steps is to create personas based on your typical users. Who are they? What are they looking for on your site? Are they web savvy? All of these details build a profile of a potential real user – someone we can keep in mind throughout our process in order to tailor the ideal online experience.

A website is often your most important marketing tool that needs to be approached in the right way. We take the time to establish goals, review your competitors’ websites, see what other industry players are doing online, and apply all that information to your new website. We combine this research with your existing and future marketing efforts to produce a cohesive experience. Establishing a strong project strategy is key to creating an effective website.

Information architecture is truly an art form, and the sitemap is arguably one of the most important parts of a website project. We’ll map out your entire site, always keeping the end user in mind. We have experience working with websites large and small, organizing content and pages in a way that makes the right information easy for users to find.

A wireframe acts as the blueprint of your website. Before applying any styles or color, wire framing allows us to focus on content and the hierarchy of information, giving the most visibility to the most important items. We focus on the critical areas and conversion points mapped out in the strategy, keeping in mind screen size and user behavior at all times.

The websites we create at Evolve are more than just pretty pixels. First and foremost, a website has to be easy to use. There is a reason behind every line and color that goes into our designs, all working toward the goal of effortless usability. A website that doesn’t make users think and simply guides them toward the goal is a true winner.

Web design isn’t as simple as it used to be. With so many devices and screen sizes on the market, there is a lot to account for. We design for ALL modern screen sizes—from the largest desktop monitor down to the smallest smartphone, and everything in between. We make strategic decisions for specific screen sizes, knowing that users can have different goals depending on what devices they’re using.

Before diving into a design, we’ll review your brand guidelines, print materials and all other marketing initiatives to ensure we create a website that's an extension of your brand. We want users to experience a cohesive image and message as they move through your marketing materials, enhancing brand recognition.

We all know SEO is a major component of any successful website, but with Evolve, you’ll have an SEO strategy built right in. Keyword research, competitor reviews, strategic content placement and more will ensure your newly launched site is ready to compete in the industry search rankings. Still want even more out of your search rankings? We offer customized ongoing SEO plans tailored to your needs.

A beautiful, easy-to-use website doesn’t offer much if it takes a lifetime to load. We take special measures throughout our responsive design process to make sure your website loads as quickly as possible. Optimizing images and testing often helps avoid any slow-loading surprises, and Google appreciates speedy sites too.

Sometimes the ready-to-wear options just won’t cut it, and that’s where we come in. We’ve built countless custom-developed pieces that help take our websites to the next level. Whether you need a product finder, custom map integration, or something totally new, we can build features specific to your business needs that will integrate with your internal systems for a truly custom fit.

We understand the importance of ADA compliance and take pride in creating websites that are compliant with Section 508 and WCAG 2.0 Level AA guidelines. In addition, our commitment to constant research keeps us up to date on the latest standards and industry best practices.

One of the most important parts of the development process is frequent and thorough testing. With responsive design, we’re coding for a variety of devices, browsers and screen sizes that are tested throughout the process to ensure your website works flawlessly for all users. We test using real devices and software that allows us to mimic different device and browser combinations.

We offer the convenience of hosting your new website, giving you the complete website package. We’ll design, develop, deploy, and host your new website, meaning you only have one call to make for all your website needs. Our servers are fast, reliable, secure and ensure 99.9% uptime with 24/7/365 support.

Do you want the ability to easily update your website? You got it. Prefer to leave it to the experts and have us maintain the site? No problem. We offer easy-to-use content management systems and training, allowing you to update your own site, plus a variety of maintenance packages if you prefer to have Evolve handle some or all of these updates.

We don’t believe in launching websites and just hoping for the best. Instead, we can offer monthly or quarterly reviews to see just how users are interacting with what we built. Using this information, we’ll provide suggestions for continuing to improve the usability of your website and increase conversion rates.

Throughout the entire project, we’re all working toward a successful launch. To ensure everything goes smoothly, we establish a project timeline from the beginning and raise our hands if anything comes up that might affect the budget or launch date. Prior to launch, we’ll provide a rundown of exactly how the launch day will go so you don’t have any surprises.